Go on a Real Vacation embraces a bold, direct messaging to consumers. It reminds consumers that an RV gives them permission to take control. To vacation on their own terms and with their own agenda. It’s the difference between a trip to remember, and one you’ll never forget. Creating a visual language, brand book and icons while freelancing at FCB was a thrill.
TEAM
Agency: FCB
ECD: Tor Lemhag
CDs: Pippa White & Nick Flora
