Chili’s

We helped Chili’s break out of the casual dining sea of sameness with a successful relaunch campaign in 2018. When they asked us to help craft their new visual brand identity on the heels of that success, we said “Hellz Yeah!” With a new positioning of “Together We Chili’s we developed an honest, inclusive and energetic tone of voice that influenced everything from the campaign work, visual identity, employee engagement, internal brand activations, social media and in-store experience.