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Nexium

We won 11 ADDYs for this digital campaign that pokes fun at the way we all tend to overdo it during the holidays. A quiz helped participants identify their “Holiday Selves” through 10 short films, while a long-form film brought the characters to musical life with a parody of (There's No Place Like) Home for the Holidays.

Scroll down and discover your Holiday Self.

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writer: Craig Shparago director: Tony Yacenda ecd: Mylene Pollock