Nutritional Brands is a vitamin and supplement company. They updated their name to NB Pure, and asked me to create a new logo that kept the heritage of their old wordmark, but with a modern look and feel. I have always loved doing branding, there is rigor and order that is really satisfying, combining typefaces, colors and photography to give a brand a unique voice. A good brand book provides future art directors the road map, tools and palette to continue to move the brand forward while having a uniform look and feel. I hope I accomplished that.