JELL-O was a sweet, fun, part of our childhoods, but with the switch to more natural snacks, parents don’t feel that Jell-O is a healthy treat. So JELLO-O created a 100% real juice version with no dyes or preservatives. And we created a bunch of super fun characters to represent each super fun NEW flavor. REAL IS SUPER.
writer: Peter Armstrong
illustrations: Pippa White
agency: Leo Burnett