KitchenAid supports Breast Cancer Month with 10,000 Cupcakes, One Great Cause. To raise awareness we created a film for Facebook & Instagram with survivors telling their stories about what helped them get through their diagnosis and treatment. Unanimously it was small acts of kindness that had the greatest effect. We raised over a million dollars for cancer research.
Results: 8000+ engagements, driving 25 million impressions, 28,000 microsite visits, 30+ retailers supported the program, Reggie and PRO Award winner
director: mark & amanda
editer: optimus
ecd: jon mietus
writer: Sarah Davis
producer: Lisa Burke
agency: Catapult